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This book answers the question, "How do I become a successful loan officer?" In simple English, the author explains some of the most effective strategies he teaches to other loan officers. "Jump Start" covers all the marketing essentials you need to start generating loans today. Implement the 30 Day Plan for a crash course in mortgage success. Discover how to make yourself stand out from your competition. 32 niche markets that desperately need your help. Why you don't have to lower your rates to be successful. The secret of avoiding peaks and valley in income. What Realtors really want from their lender and how to give it to them. And too much more to list here!